Farmacia is the name our fallen brother had in mind for his design company. In his honor Kinetics Direct will uphold the name and what it stands for. It stands for "Looks Sexy."

For example, after you're done getting dressed, you look in the mirror and you say, "Looks Sexy."

How do we know what "Looks Sexy?" Farmacia has designed denim for top design companies around the world. The list goes further than what you see. Think about the people you see on TV and what they're wearing.